Visibility in ChatGPT or paid ads?
Most online stores base sales on Google Ads and Meta Ads. This works, but the cost per click goes up and the margin goes down.
At the same time, customers are increasingly asking ChatGPT, Gemini or Perplexity instead of clicking on ads. Google AI Overviews are also appearing, which reduce classic traffic from the search engine.
This article shows how e-commerce can gradually shift budget from ads to GEO, SEO and AI visibility, without risking lost sales and without abruptly shutting down campaigns.
